DIGITAL MARKETING – MARKET THAT MATTERS
With how accessible the web is today; would you think if we told you the number of individuals who go browsing a day remains increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in the last three years, consistent with Research. And there is no hiding the fact that the way people shop and buy really has changed alongside it — meaning offline marketing isn’t as effective because it used to be. The share of people spending more time using electronic devices is only going up from here. With Americans spending 11+ hours on electronic devices, every single day, there’s not much left. That is, until we spend ALL of our time in the digital world. And, while yes, online marketing is the reason that 25-year olds can now sit in their living room and earn 2 million dollars a year playing video games, offline marketing still has its place.
Marketing has always been about connecting together with your audience within the right place and at the proper time. Today, meaning you would like to satisfy them where they’re already spending time: on the web.
At BLAZON, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online.